How We Do It?
Creativity
We analyze trends to identify new product niches our brands can serve.
Access
Customers can shop our localized online stores in over 60 countries around the world.
Logistics
We manage every step of customer journey in-house, from browsing and ordering, to doorstep delivery.
We ideate, launch, nurture, and grow brands on a global scale by leveraging unmatched market analysis capabilities. Each brand has a unique focus and product niche, designed to give customers exactly what they are looking for.

NavaFresh
Healthy Nutrition and Grocery

NinthAvenue
Beauty and Cosmetics

ToysCentral
Toys and Games For All Ages

DirectNine
Electronics, Accessories and Appliances
At Handelnine Global, we value working nimbly and responsively by building our in-house capabilities and reducing external dependencies.
We improve the shopping experience by creating our own direct sales channels, and establishing fulfilment offices around the world, unified by a single logistical backend.
Our strong supplier and delivery partnerships around the world allow us to handle local and cross-border deliveries with ease.
All our brands benefit from our strategic internal expertise, technology and marketing capabilities, and a common pool of capital.
The Growth Formula

Our Story
Handelnine Global has its roots in e-commerce innovation, efficiency, and brand development. Founded in 2019 and launching concurrently in the US and India, we set out to bring a unique mix of products to customers around the world via intelligently-built brands.
By the end of year one we were selling in over 25 countries with strong growth that’s remained consistent ever since.
Life at Handelnine Global

Work remotely From Anywhere

Meritocratic Work Culture

Strong Rewards for Performance
Our Offices
United States
Handelnine Global, 16192, Coastal Highway, Lewes, DE 19958
United Kingdom
Hygeia Building, Rear Ground Floor, 66-68 College Road, Harrow, Middlesex, HA11BE
India
F-135/136, Kailas Vaibhav, Park Site, Hiranandani Link Road, Vikhroli (W), Mumbai
Hong Kong
2301, Bayfield Building 99, Hennessy Road Wanchai